premium pet food sector

Judge's choice logo
Judge's choice Brand Guidelines
Judge's choice Advert
Judge's choice Banner
Judge's choice Website
Judge's choice logo
Judge's choice Brand Guidelines
Judge's choice Advert
Judge's choice Banner
Judge's choice Website

Judge's Choice

Judge’s Choice wanted to strengthen their position as a key player within the premium pet food sector and reach new customers, whilst not alienating their loyal customer base.

The goal of this branding project was to retain the familiarity of the logo, whilst modifying it to place more emphasis on the heritage and premium nature of the brand.

We also needed to incorporate the distinctive Royal Warrant which is an essential element of the company branding.

The new branding will take the company into the next 25 years and beyond to create long term loyalty among their customers.




Some of our work

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