Marketing

Within the Calico team, we have a perfectly blended mix of skills and our marketing consultants are as passionate about strategy, planning and ROI as our web designers are about HTML, CSS and SEO.

 

As a marketing agency, we provide marketing support to help with as little or as much of your marketing as you require.

View us as an extension of your team – we’re here to help!

MARKETING PLAN (ROADMAP TO SUCCESS)

Development of your marketing strategy which defines SMART marketing goals, target audiences, user needs, your USP, marketing mix, promotional plan and KPI's to measure the success of all marketing activity.

SEO / WEBSITE OPTIMISATION

Want to get onto the first page of Google? We offer guidance and advice on where your website could be improved and an SEO service to increase its visibility to search engines.

As a marketing company, we delve deeper and combine SEO with conversion rate optimisation (CRO) and web development, to get the best results.

Typically, we’ll be performing website optimisation techniques, adding (good) backlinks, content and testing call to action buttons, to increase your website optimisation.

PAY PER CLICK ONLINE ADVERTISING (GOOGLE ADWORDS)

A well-managed Google Adwords campaign will deliver leads with a positive ROI.  We will set up your campaign(s), create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.

The account will be monitored regularly, and a report compiled which details actions taken and your top line results.

EMAIL MARKETING

We design and code editable responsive email templates which we can upload to an email software program such as Campaign Monitor or Mailchimp for you to send out email campaigns to keep in touch with your customers and prospects.

SOCIAL MEDIA STRATEGY

A well thought out strategy will target your social media activity and focus your efforts where your audiences are 'hanging out'.

It will outline how you will engage social media users and develop social media as a channel from which you can tell your story and inform people of the amazing benefits of what you do.

We can also set up and manage your social media and help you grow your community online.

COPYWRITING

Successful website copywriting must communicate information effectively and succinctly. Web visitors will scan, rather than read, whilst certain keyword targeted copy must be included for SEO. We can copy-write all or some copy for your website or edit and improve your own copy.

*NO MONTHLY RETAINER CONTRACTS*

You are not tied into a monthly contract with us for our marketing support.  You simply pay at the beginning of each month for our services and can cancel at any time.

" The guys at Calico really know their stuff and are always happy to help advise and part with their knowledge. We have worked with Calico on a range of projects over the year and they are always at the top of our list to contact whenever we have any jobs coming up."

Clearwell Mobility

Calico can help your business in a number of ways.


There’s hundred's of new customers waiting to be discovered across the digital media universe. Our marketing support will help your business be seen, heard and remembered.

Marketing

Featured Project
Clearwell Mobility