Claim and get active on all the major social media networks. If you happen to have a negative review about your business one of the easiest ways to sink the information is to claim your social media accounts. Most of these social media networks are so powerful if you simply add some content to your profile it will show up on the first page of Google and push down other results.
At the very least you need to have your company on Facebook, Twitter and Youtube. It’s important to claim these listings and to be active on these websites as well. If a potential customer goes to your Twitter profile and your last post was 6 months ago they are going to think your company is out of business or too small to care.
Identify any positive review’s you might have. Link to these reviews via your other social media profiles on your own blog or website. The links will help rank that review and when people search for your website they will find positive information about you. This is critical because eight out of nine people will research your company before deciding to do business with you.