It used to be that sharing was something your parents asked you to do with your younger sibling, like giving them half of your Freddo or letting them play multi-player on Mario Karts. Now days, though, if you asked your children to share they’re probably more likely to whip out your iPad and upload a picture of themselves sticking their tongues out on your Facebook page than splitting a bag of M&M’s.
In the internet era ‘sharing’ has taken on a very different meaning to the values of selflessness and support that underpin British sensibilities. Rather, now, sharing is about spreading emotion to friends and online communities, about making someone laugh out loud or slam their fist on the table in anger. Sharing can bring people together and spur them into action, it can get anyone involved in a movement, an awareness or even just a national joke, without any prejudice of ASL (age, location or sex).