In every competitive marketplace, there are several strategies you can use to gain an advantage over your competition, and one of the most effective is to make your brand the one which consumers see as the market leader, or at the very least, a brand which is trustworthy and reputable.
Knowing that a strong brand is necessary to hold sway over your competitors is one thing, but sadly too many business owners do not know how to achieve this successfully. In truth, there are several ways you can positively boost your brand, and arguably the most effective is to utilise digital marketing.
Digital marketing covers a vast array of strategies and channels, and whilst this might seem somewhat overwhelming to some, if you break down your objectives into smaller, manageable goals, then you are well on your way to success. As such, here are 6 relatively simple ways you boost your company’s brand and importantly, protect it once established, using digital marketing.
Foster Good Relations With The Social Media Influencers In Your Niche
Social media is one of the most underused and misused marketing channels online which means many businesses are missing out on a huge opportunity to use it to boost their brand. One of the most effective ways of doing so is to seek out and build a relationship with the influencers in your niche. Just one post from them to their thousands of followers can cement your brand in the minds of those followers, many of whom will fall within your target audience.
Only Ever Use Professional, High-Quality Imagery
This should not need to be said, but incredibly we still see companies using poor, dated, and lacklustre images across their many web properties. Conduct an audit of every photograph and graphic of any kind, and if they are anything less than 100%, swap them out for ones that are.
Make Fixing Customer Complaints Quickly A Priority
If you give a customer great service, they will possibly tell around 10 of their closest friends and family. Give them poor service and they will attempt to tell the entire world via every online means they can, including social media and review websites. To both boost, and protect, your brand, make one of your company’s top goals to fix every customer issue fully and in as quick a time as possible.
Ensure Every Element Of Your Website Is Optimised
The online asset most likely to project your brand is your website and this is why you must focus on it being optimised at every level. This includes not just how it looks, but also the content, ease of navigation, functioning, and onsite SEO. Have all these elements working perfectly, and it will go a long way to ensuring your brand is one that is viewed positively whenever someone visits your website.
Generate Good News About Your Business
You can create good news stories about your business, and by default, your brand, from just about anything. New products and services, a new sales promotion, new partnerships, updates to services, landmark achievements and staff or company awards, are just a few examples. Outlets online to spread these good news stories include social media, your blog, and press release websites, and even mainstream media if the story is particularly interesting or unique.
Ensure Your Branding Is Consistent On Every Online Property
Having done all the great work we have already discussed, the worst thing that can happen is that your brand is inconsistent as this just leads to confusion. Your logo, the colour schemes and even the fonts throughout your website and social media pages must be consistent to ensure your brand is instantly recognisable to your online audience, prospects, and existing customers.