Is PPC Advertising A Shortcut To Traffic Versus SEO?

The simple answer to the above question is that it can be, but there are plenty of caveats that must be considered. First, we will be upfront and tell you that PPC advertising, especially on Google or Facebook, can be highly effective in certain circumstances, and if you feel that your business would benefit from it, then please get in touch with us at Slinky and one of our paid advertising specialists will be happy to advise you.

One of the things they might need to clear up with you is exactly how paid advertising online works, as many business owners are not entirely sure. Firstly, PPC advertising does require a significant amount of research and preparation. This involves determining which audience you are going to target, which keywords you wish to bid for, creating the ads themselves, and then assessing your budget and how much you wish to bid for each click.

The wrong thing to do is simply rush in without any preparation and expect to see floods of paid traffic, as it simply will not happen, and instead, you will have wasted your ad budget. So, whilst paid advertising might be somewhat quicker, it is not something that can be rushed.

The other major point to consider is that whereas SEO and organic traffic from Google can be sustained over the longer term , paid advertising cannot, unless you have an unlimited budget. Every visitor to your website must be paid for, and as soon as you stop spending money on ads, the traffic stops in the same way water stops flowing from a closed tap.

Paid advertising should be seen as something to either complement your SEO, or used briefly, for example when you want to promote a new product or service, or you have a special promotion running that you want as many people to know about as possible over a short period of time.