Shore

Spotting a gap in the market for an online store dedicated to coastal inspired homeware and gifts, Lynn McInnes approached Calico for the development of an online shop to be called Shore.

Their products include one-off antiques such as a fish basket, mushroom coral and diving helmet, as well as coastal inspired cushions, candles and other soft furnishings. The website design was inspired by Lynn’s passion for subtle coastal colours and we used Shopify, a fully-hosted system which handles the backend logistics, order processing, client management and inventory tracking.