There will be many small business owners reading this who might not see the merits of setting up and implementing a digital marketing campaign. It might be the word ‘campaign’ that makes it sound like a huge investment of time and money, but in truth a digital campaign can be simple and inexpensive., especially if you want to test it first, to analyse its success.
If even that small, tentative step seems a step too far for a small business owner, then the stark truth is they are harming the potential for their business to succeed and grow. There are lots of reasons why you should be marketing online, but to provide some focus we are going to highlight just 5 of them, albeit 5 very important and fundamental reasons to begin a digital marketing campaign.
Your Prospects Are Online
Let us start with the most fundamental reason that you should be marketing your small business online, and it is the simple fact that online is where your prospects are. People’s use of the internet has increased enormously in recent years and has further skyrocketed during the Covid-19 pandemic.
Going online is also where many people will do their research and look for the products and services they need. If your business does not have a presence of any significance online, as it would if it had embraced digital marketing, then, sadly, no potential prospects are likely to find it.