Business Advice – Page 2 – Calico Marketing

Step One:

Claim and get active on all the major social media networks. If you happen to have a negative review about your business one of the easiest ways to sink the information is to claim your social media accounts. Most of these social media networks are so powerful if you simply add some content to your profile it will show up on the first page of Google and push down other results.

At the very least you need to have your company on Facebook, Twitter and Youtube. It’s important to claim these listings and to be active on these websites as well. If a potential customer goes to your Twitter profile and your last post was 6 months ago they are going to think your company is out of business or too small to care.

Step Two:

Identify any positive review’s you might have. Link to these reviews via your other social media profiles on your own blog or website. The links will help rank that review and when people search for your website they will find positive information about you. This is critical because eight out of nine people will research your company before deciding to do business with you.

Some businesses are doing very well this year, others are not doing so well. Is this a good year to sell or should you wait another year?

There are many reasons for selling a business, health, retirement, marriage breakups etc. Sometimes you can delay the timing of your retirement but health, finances or marriage split up may require that you sell now matter if this is a good time to do so or not.

If you have time on your side, then you need to look at many factors to determine if this is a good time to sell your business:

Profitability, have your profits been increasing over the last three years? have you received a lot of new business which may be related to the government infrastructure spending? Do you want to enjoy those profits or sell it and give someone else the benefit of those profits? Has your business been struggling lately?

Are your sales being affected by the economy? Are your sales and profits dropping? Do you expect them to improve soon?