John Charles Long

For start-up business and craftsman, John Charles Long Furniture, breaking into the high end, furniture market wasn’t as easy as his furniture is on the eye!

Competing with established and well-recognised providers, John Charles needed a brand identity which conveyed his high quality brand to his direct customers and galleries.

Calico were engaged to assist John Charles by creating an equally luxurious brand to seal the deal. His brand identity was created from an idea to re-purpose a stamp that is used within the company to personalise each unique piece, bringing the brand to life in their logo design.